Vista, California (February 15, 2007) — Rebecca Niehus has been named Senior Product Manager for B&D Nutritional Ingredients. Mrs. Niehus joined B&D in 2004 and most recently served as Account Manager for the Western United States. Prior to joining B&D, she had sales and management roles for Daiichi Fine Chemicals and Ashland Inc.’s Fine Ingredient Division. She received a Master of Business Administration from Chapman University and a Bachelor of Science from Michigan State University.
In December, B&D announced a structural strategy designed to support its principals individually by assigning Product Managers to each vendor. “Our Product Managers integrate the various segments of a business into a strategically focused whole, maximizing the value of a product by coordinating the production of an offering with an understanding of market needs. Our Product Managers oversee all aspects of a product in order to create and deliver superior customer satisfaction while simultaneously providing long-term value for our principals” explained Bill Van Dyke, President, B&D Nutritional Ingredients.
“Rebecca’s understanding of our industry, product knowledge and business expertise is a great fit to lead our Product Managers and our principals” conveyed Van Dyke.
About B&D Nutritional Ingredients, Inc.
Founded in 1993 and based in Vista, California, B&D Nutritional Ingredients, Inc. is a national leader in sales and marketing of premier raw materials essential to the dietary supplement and personal care industries. B&D has a portfolio of products from leading manufacturers. These products are primarily natural antioxidants. B&D is active in several industry organizations representing the dietary supplement and personal care industries. Memberships include The Council for Responsible Nutrition, The Drug, Chemical and Allied Trades Association Inc. and the Pacific Technology Exchange.
CONTACT: Susie Hays, B&D Nutritional Ingredients, Inc., [email protected] 760.597.0933