Vista, California (November 7, 2007) — Bill Van Dyke, chairman/CEO of B&D Nutritional Ingredients, a California-based nutritional ingredient sales and marketing company, today announced Rebecca Niehus as the company’s new president. Van Dyke says, "Rebecca is an outstanding choice for this critical role. Niehus’ previous leadership experiences, combined with her in-depth industry knowledge, will facilitate the growth of B&D Nutritional Ingredients’ business and move B&D to the next level in its corporate development. Rebecca is well respected, and her talents serve our customers, strategic partners and valued staff well."
Niehus joined B&D in 2004 as an account manager and was instrumental in developing and managing key accounts. She implemented steps to enhance service and efficiencies while focusing on the development of new market opportunities and building business relationships. As the company expanded, Niehus moved into the strategic role of senior product manager; in that role, she integrated multiple aspects of the principals’ businesses to align their goals with B&D’s goals. She oversaw all aspects of the product in order to create and deliver superior customer satisfaction, while simultaneously providing long-term value for principals.
"I am honored to be assuming the role of president for B&D Nutritional Ingredients. During my employment, I have had the pleasure of working with the many talented people who have helped make B&D a success. The B&D team is top-notch, our clients are outstanding, and our partners are exceptional, and I look forward to working with each of them to move B&D to the next phase of our corporate development and growth," said Niehus. Prior to joining B&D, Niehus held sales and management positions with Daiichi Fine Chemicals and Ashland Inc.’s Fine Ingredient Division. She received a master of business administration from Chapman University and a bachelor of science from Michigan State University.
About B&D Nutritional Ingredients, Inc.
Founded in 1993 and based in Vista, California, B&D Nutritional Ingredients, Inc., is a national leader in sales and marketing of premier raw materials essential to the dietary supplement and personal care industries. B&D has a portfolio of products from leading manufacturers. These products are primarily natural antioxidants. B&D is active in several industry organizations representing the dietary supplement and personal care industries. Memberships include The Council for Responsible Nutrition, The Drug, Chemical and Allied Trades Association, Inc. and the Pacific Technology Exchange.