FERNDALE, Wash., March 1, 2007 /PRNewswire via COMTEX/ -- Botanical Laboratories, Inc. ("BLI") announces the sale of its natural brands, ZAND(R), Herbs for Kids(R), NatraBio(R) and bioAllers(R) to NUTRA, Inc., a subsidiary of Nutraceutical Corporation (NUTR) of Park City, Utah. The transaction was finalized on January 10, 2007.
The sale of these natural brands has significantly simplified the company's marketing and sales processes. BLI is now focused on penetrating deeper into the Food, Drug and Mass channel via the brand launch of its Wellesse(TM) family of specialty supplements starting March 2007. Along with the Wellesse Brand launch the company is significantly improving the taste and packaging of its core Joint Movement Glucosamine(R) product. The company will also continue to offer its expertise in homeopathy and herbal categories through its private-label manufacturing division. The private label division will also continue to manufacture the sold brands.
"The sale of our natural brands allows BLI the flexibility to focus marketing resources on new categories within the Food, Drug and Mass channels as well as to pursue opportunities in the Direct to Consumer and the Internet," said Jim Thornton -- CEO and Board Member of BLI.
About Botanical Laboratories
Botanical Laboratories, Inc., founded in 1988, is a fully integrated marketer of premium specialty supplement products targeting wellness oriented consumers in the Direct to Consumer (DTC), Food, Drug and Club channels of distribution. The premium branded supplements, which cover such fast growing categories as detoxification, Glucosamine and organic lozenges, are manufactured at the company's facility in Ferndale, Washington. The products are branded under the Symtec(R) and now 'Wellesse' brand names as well as through contract partners under private label offerings. The company's core strategy is to broaden its product offerings within the $3 billion special supplement category and through innovative delivery systems for each product.
NOTE: ZAND(R), Herbs for Kids(R), NatraBio(R) and bioAllers(R) are registered trademarks of NUTRA, Inc.
SYMTEC(R) and Joint Movement Glucosamine(R) are registered trademarks of Botanical Laboratories, Inc.