Nutrition Business Journal
Bottom line on bitter orange

Bottom line on bitter orange

As DMAA depreciates, weight-loss product formulators take another look at Citrus aurantium.

With ephedra long gone and DMAA on the ropes, weight-loss product formulators seeking safe ingredients with tangible effects are taking a fresh look at an old standby—bitter orange.

“The DMAA situation has affected us tremendously,” says Bob Green, president of New Jersey–based Nutratech, Inc., the exclusive distributor of the patented bitter orange product, Advantra Z. “People are looking for a safe, effective alternative and they are

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