Nutrition Business Journal

Can you do MLM Half Way?

Boulder company Skoop abandons MLM for ‘crowdselling

Alex Bogusky never liked the first M in MLM. He laughs about calling the sales model for Skoop a “ULM” (uni-level marketing) or a “1LM” (one-level marketing), but he’s most happy describing the way the Boulder-based company sells its plant-based superfoods drink mix as “crowdselling.” “It was the one euphemism not taken by the MLMs,” he says.

It’s not that Bogusky doesn’t think the MLM model

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