Ceres, 34Woman Launch South Africa Juice Line

2010 is a year of celebration for South Africa, and Ceres fruit juices joins the festivities by celebrating all things local with the launch of a new limited edition Ceres fruit juice, Ceres Flavours of South Africa.

Ceres Flavours of South Africa, available in 1l and 200ml Tetra Packs, designed by 34Woman, is instantly recognizable on shelf as it bears the country's national flag, which is fast emerging as not only a symbol of national pride, but also this year's must-have accessory!

The new flavor is a fusion of two distinctively South African ingredients, Marula & Rooibos Tea.

To promote the new flavour, 34Woman and Ceres Fruit Juices have launched a nationwide top-end retail campaign where consumers stand the chance to win truly South African prizes worth R1 MILLION - INSTANTLY!

Shopping and spa vouchers from local businesses such as Kalahari.net and Mangwanani Spa can be won instantly, while one lucky Ceres consumer will win a 5-star South African holiday for two worth R20 000!

Entry is via a unique code found on the Ceres Flavours of South Africa pack, which can be entered on an SMS shortcode or online at www.ceresflavoursofsouthafrica.co.za. Consumers are instantly notified if they have won or not via a return message.

The website, designed and developed in collaboration with Prezence Digital, is an innovative and engaging online platform that allows users to explore an animated map of South Africa to choose from a number of different uniquely South African holidays, taking the user on an online journey around this exciting country.

In-store, the campaign is also supported through a multitude of distinctive promotional point-of-sale material.

We are very excited about this promotion," says 34Woman Managing Director, Judy During. "The campaign really taps into the current feeling of national pride in South Africa. We have also found that the instant win mechanic appeals to consumers who increasingly want instant gratification."

The Ceres Flavours of South Africa campaign launched on 1 April 2010 and runs for six months until the end of September.

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