Nutrition Business Journal
Challenging Bad Ads

Challenging Bad Ads

How the supplement industry can police its own marketplace

Your competition is wildly exaggerating their miraculous dietary supplement. You know it. Your scientific staff knows it. Why do they get away with making outrageous health claims when any person involved in the healthcare industry knows they have no basis in scientific fact? Federal regulatory bodies can only review a smattering of cases, and litigation is expensive, long and not always the appropriate forum for advertising disputes. How can an industry stakeholder who wants to make a

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