Nutrition Business Journal
The Changing Face of MLM

The Changing Face of MLM

Multi-level marketing is adapting to an online age with social selling that emphasizes product quality and transparency.

Pink Cadillacs. Pyramid schemes. Schmoozy guys in bad toupees peddling vacuum cleaners door-to-door. These are but a few of the tired, unsavory images attached to multilevel marketing. And yet, despite the many negative connotations, this sales channel continues to thrive—especially in the nutrition world. Last year, total MLM nutrition sales hit $5.6 billion on 5.8% growth, according to NBJ estimates. This continues the channel’s steady ascent si

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