Nutrition Business Journal
China: MLM’s Biggest Market & Biggest Headache

China: MLM’s Biggest Market & Biggest Headache

China Daily series sparks government investigation into Nu Skin sending Nu Skin stock skidding and raising questions on the outlook for MLMs in the world's biggest market. 


With a population of 1.34 billion people, sales of consumer goods growing at 20% annually, and a middle class hungry for health products with the U.S. stamp of approval, China has become the direct-selling industry’s shiny new thing.

In 2013 alone, according to market research firm Euromonitor International, direct sellers did $14.3 billion in sales in China, up 18% from the previous year, w

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