ATLANTA, Feb 21, 2007 /PRNewswire via COMTEX/ -- Coca-Cola North America today confirmed that, as part of an industry initiative, it will continue the rollout of expanded nutrition labeling in the U.S. to include caffeine content on all of its beverages containing the ingredient.
The Company has already included caffeine labeling on its Full Throttle and Enviga packaging, and will roll out the new labels on its other brands, starting with cans of Coca-Cola Classic in May, and expanding to other brands and packages during the remainder of the year. The time at which the revised labels reach store shelves will vary by brand and by region as U.S. bottlers use up existing inventories of packaging.
The new packaging labels will provide the exact amount of caffeine in each serving. The inclusion of caffeine content information is an additional voluntary step taken by The Coca-Cola System. In 2005, Coca-Cola North America introduced labeling that provides consumers with nutrition information for a standard eight-ounce serving as well as for the total of a single-serve package.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five non-alcoholic sparkling beverage brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light beverages, waters, juices and juice drinks, teas, coffees, energy and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1.4 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.thecoca-colacompany.com.