Natural Foods Merchandiser

Company News

IZZE Beverage Co., of Boulder, Colo., announced a distribution network spanning every region of the country as well as areas in the Caribbean and the South Pacific. IZZE Natural Sparkling Fruit Juice is available nationally in Starbucks, Harry & David stores, 7-Eleven and Wild Oats Markets. It is also available in local and regional natural foods stores, Whole Foods Market, grocery stores and gourmet delis. A new 16-ounce bottle will be available this spring, along with an 8-ounce can for institutional sales.

Bluefield, W.Va.-based Wisdom Media Group, a company that provides programming content relating to mind, body, spirit and earth, announced the acquisition of the award-winning documentary One Child, One Voice, which premiered on Wisdom Television on Earth Day, Thursday, April 22. Originally produced for the 2002 United Nations World Summit on Sustainable Development in Johannesburg by award-winning filmmaker Barbara Pyle, One Child, One Voice is a half-hour special featuring five children from five continents who address the environmental issues most relevant to his or her region. One Child, One Voice will be featured on Wisdom Television throughout the summer months.

Hyannis, Mass.-based Cape Cod Potato Chips is relocating its corporate headquarters to a new location in Hyannis. Cape Cod Potato Chips will continue to manufacture potato chips at the present location, but all sales, marketing and administration has been moved to the new office.

Watsonville, Calif.-based Nordic Naturals Inc. received three awards in 2003. The company, which manufactures omega-3 essential fatty acids, won first place for a heavy metal detoxification product that picked up a ?top new product award,? selected by national health retailers nationwide, for its category. In addition, the American Tasting Institute presented Nordic Naturals with a gold medal award for ?Best Tasting Cod Liver Oil? and a product merit award for innovation, creativity and market penetration in new nutritional products.

First Colony, of Norfolk, Va., which provides a complete line of coffee and teas for the specialty foods and gift market, is sponsoring the WoodSongs Old Time Radio Hour. The show attracts an audience of 750,000 listeners each week, on more than 400 radio stations in 32 countries. The broadcast of WoodSongs Old Time Radio Hour is heading to national network and noncommercial television, with an expected 12 million U.S. homes involved in the summer 2004 TV launch. A national spin-off of WoodSongs Old Time Radio Hour, the WoodSongs Coffeehouse Project, is focused on creating volunteer-run stages in hometowns across the United States and Canada to support grassroots efforts in folk music.

Portland, Ore.-based Tazo Tea Co., a wholly owned subsidiary of Starbucks Corp., entered into a licensing agreement with Kraft Foods Global Inc. of Tarrytown, N.Y., to form a distribution partnership. The agreement will result in the potential placement of Tazo products in thousands of locations in new grocery channels over the next year. The Tazo Tea brand has in recent years expanded to select distribution in major grocery chains and independents.

The Hain Celestial Group of Melville, N.Y., a natural, specialty and snack food company, has acquired Natumi AG, a German producer of nondairy beverages and desserts marketed principally to retail channels in Europe. The acquisition adds Natumi?s ?Milkfree? brand to the Hain Celestial portfolio and gives the company the ability to produce its own nondairy beverages and desserts in Europe.

Boulder, Colo.-based Wild Oats Markets announced that it has removed all products containing hydrogenated oils (trans fats) from the shelves of its 75 stores. The company said it made this move as a result of research indicating there are long-term health risks associated with the consumption of trans fats, including a direct link to heart disease. The move is also aimed at pre-empting the U.S. Food and Drug Administration?s 2006 deadline for food companies to label the amount of trans fats in their products.

NutraMed, of Chino, Calif., received recertification for the ISO (International Organization for Standardization) 9001:2000 quality assurance program from SGS International Certification Services Inc. for its manufacturing of nutraceuticals and dietary supplements.

Cargill Soy Proteins Solutions of Minneapolis has selected the E.T. Horn Co. to represent its line of soy protein products throughout the western United States. E.T. Horn will feature Cargill Soy Proteins Solutions? line of products, including soy flour, soy flour crisps and Prolisse soy protein isolate. Based in California, E.T. Horn is a distributor and supplier of specialty chemicals and food ingredients.

Newport, Ky.-based Our Family Farm launched its ?Making a Difference? campaign, an educational outreach program designed to change eating patterns of children in America. The company is offering schools, daycare centers and parent/children?s organizations a free ?Making a Difference? packet with ideas for how families can make better nutritional choices at home and school. The company makes a line of natural, kosher-certified cookies and crackers for children.

O?Naturals of Falmouth, Maine, is one of the recipients of the ?Hot Concepts? award by Nation?s Restaurant News. O?Naturals, now with four restaurants open in New England, is a chain of all-natural and organic fast-casual cafes.

Organic Valley Family of Farms, of LaFarge, Wis., launched a new unified brand repositioning and multifaceted media campaign designed to reinforce its mission to save America?s family farms by connecting farmers with consumers. New packaging for the milks, juices, butters, eggs and cheese lines feature the tagline ?Independent, organic, and farmer owned since 1988.? As part of the new media campaign, milk cartons convey stories written by Organic Valley farm children in each region. Also, Organic Valley is partnering with Kashi Organic Promise, of La Jolla, Calif., in an advertising campaign featuring Organic Valley milk and Kashi Organic Promise cereal.

The Tradeworks Group Inc. of Brattleboro, Vt., a manufacturer of medicinal mushroom extracts, has been granted an Investigational New Drug number by the FDA in conjunction with a government-funded human clinical study on breast cancer. Tradeworks is the exclusive supplier of the patented maitake extract to be used in the multiphase, three-year study. In order to transport or distribute the substance across state lines for further testing, an IND must be obtained from the FDA.

Willoughby, Ohio-based The Kennedy Group, a developer and manufacturer of labeling, packaging, promotional labels and radio frequency identification systems, received recertification under ISO 9001:2000. In order to qualify, The Kennedy Group had to meet a comprehensive set of operational requirements under an independent audit system.

Mesa, Ariz.-based Wisdom Natural Brands, manufacturers of SweetLeaf brand stevia products and Sweet and Slender natural sweetener, announced that more than 1,000 GNC stores are now offering the sugar alternative. Sweet and Slender is a natural sweetener that is a blend of fructose and luo han guo fruit extract, and SweetLeaf SteviaPlus is made with stevia and inulin fiber.

Milwaukie, Ore.-based Bob?s Red Mill Natural Foods Inc., a manufacturer of natural and organic cereals, flours and mixes, has become the national sponsor of two PBS programs. Colonial House is a hands-on history series, coproduced by Thirteen/WNET New York and Wall to Wall Television. Christina Cooks is a weekly cooking program now in its sixth season.

Two Colorado-based marketing firms, The Fresh Ideas Group and Joe Knows, will share a new, sustainably built office at the Iron Flats complex in Boulder, Colo. The Boulder-based Fresh Ideas Group is a public relations firm specializing in the natural and organic products industry and local public affairs. Joe Knows, previously Preston Creative, is a customer-connected marketing firm previously based in Denver.

Seventh Generation of Burlington, Vt., which manufactures nontoxic household cleansers and recycled paper products, has made several new retail partnerships, adding more than 2,000 additional grocery stores nationwide that sell the company?s products. Seventh Generation will now be available at Giant Eagle, Shoppin? Cart, Hannafords and several divisions of Safeway and Albertsons stores. The new retail partnerships are part of a corporate strategy to make Seventh Generation products more accessible to mainstream consumers.

Solgar Vitamin and Herb Co., of Bergen County, N.J., has named St. Augustine, Fla.-based Tree of Life Inc. as its southwest U.S. distributor. The agreement between the two companies was signed April 14. Solgar Vitamin and Herb Co. offers more than 400 nutritional supplements to health food retailers in the United States and abroad. The company?s products will be available for retail distribution by the Southwest region of Tree of Life in early May. Tree of Life Inc. is a marketer and distributor of natural and specialty foods, serving customers throughout the United States and Canada. Also, KETO Foods Inc., of Tinton Falls, N.J., selected Tree of Life Inc. to distribute its lines of low-carbohydrate products throughout the United States. KETO Foods manufactures and markets low-carbohydrate foods, cereals and condiments. Selling directly to retailers, KETO?s distribution in 2003 reached more than 5,000 health food stores nationally. Rapid growth and an increase in demand resulted in KETO making the decision to transition from selling direct to establishing distributor supply chain partnerships in order to provide its customers with a more efficient system for filling orders and meeting their needs. The company?s products became available for retail distribution by Tree of Life May 1.

Kennebunk, Maine-based Tom?s of Maine, a natural personal care manufacturer, enters the third year of its National Rivers Awareness Program. The program promotes awareness, restoration and active support of the nation?s rivers, and aims to inspire grassroots action. The 2004 theme is ?Volunteering for Rivers.? Tom?s of Maine has created the River Connector at to match volunteers with local river groups and activities.

Antioch, Calif.-based Brown Cow Farm Yogurt celebrated its 20th anniversary by increasing its commitment to environmental initiatives.

Barbara?s Bakery of Petaluma, Calif., strengthened its ties to the National Wildlife Refuge Association by giving it a percentage of profits from sales of Original Organic Wild Puffs and Caramel Organic Wild Puffs.

Berkeley, Calif.-based Yoga Journal won its second consecutive Maggie Award for ?Best Health, Beauty and Fitness? Magazine. The awards, given by the Western Publications Association, reflect excellence in magazine and electronic publishing in the western United States.

Chicago-based Moo & Oink and Fresh Encounter Inc. of Findley, Ohio, won best of show in the advertising and merchandising categories of the annual Creative Choice Awards at the National Grocers Association convention.

Natural Foods Merchandiser volume XXV/number 6/p. 88, 90, 92

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