Natural Foods Merchandiser

Company News

The September issue of Women's Health magazine named Pacific Natural Foods' Organic Roasted Red Pepper and Tomato Light Sodium Soup as one of its "125 Best Packaged Foods for Women '08." The magazine praised the "double dose of lycopene" delivered by the red peppers and the tomatoes in the soup, which contains 360 milligrams of sodium per cup.

Santa Monica, Calif.-based Nui Water is helping bring environmental and health messages to kids through a new book, The Curse of the Bone Pirates: Nui Island Eco-Logical Adventures (Nui Media & Entertainment, 2008) by B.T. Hope. The story follows three young friends as they uncover the mysteries of a tropical island full of legends and adventure, breaking the "curse of the bone pirates" as they learn ecological lessons. For every copy of the book sold, Nui will donate $1 each to their cause partners Healthy Child, Healthy World and Surfers for Cetaceans.

Shoppers at Kroger's Quality Food Service stores in Washington and Oregon will now be able to enjoy Reed's Ginger Brew, the company announced in September. The Los Angeles-based company said that after the QFC deal, more than 10,500 stores across the country would sell their ginger-based carbonated beverages.

Organic food entrepreneur Burt Cohen's TruSweets purchased the Surf Sweets brand of organic and natural gummies and jelly beans from Santa Cruz Nutritionals in September.

Asheville, N.C.-based Earth Fare gave 5 cents for each plastic bag saved by customers during October to the Buncombe County Beekeepers' Western North Carolina Bee School. The money will help sponsor beekeeping courses. The donation is part of the "Friends of Earth Fare" bag recycling program, a 15-year-old program, which company officials say saved more than 1 million plastic bags and donated more than $100,000 to local charities in 2007.

Eco-product company Seventh Generation, based in Burlington, Vt., is partnering with Santa Monica, Calif.-based creative agency 180LA to launch its first-ever all-digital brand campaign, "Show the World What's Inside." The campaign's Label Reading Guide mobile application provides an interactive glossary of commonly used ingredients and terms to help consumers navigate the cleaning aisles at the grocery store. The campaign's micro Web site,, allows people to support the nonprofit Environmental Working Group.

Protein supplement manufacturer Jay Robb Enterprises of Carlsbad, Calif., changed the packaging of its protein-powder line to recyclable foil bags, which will use 84 percent less plastic than the previous packaging and will save on fuel costs and pollution from shipping.

Natural Foods Merchandiser volume XXVI/number 8/p. 42

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