Natural Foods Merchandiser

Company/People News

The Canadian Health Food Association has joined the Dietary Supplement Education Alliance's board to support the association's intensive consumer-focused public relations campaign.

Los Angeles-based Jarrow Formulas received a 2002 merit award from Nutrition Business Journal for Jarro-Dophilus Enhanced Probiotic System, an Institut Rosell-Lallemand innovation. Jarro-Dophilus EPS was recognized largely because of its new enteric coating technology, STAR (STomach Acid Resistance).

Boulder, Colo.-based White Wave debuted a three-spot, prime time network television advertising campaign for Silk soymilk. Created by Arnold Worldwide, the ads were to be tested in March and April in Philadelphia during such programs as Friends, CSI and ER. Depending on the outcome of the Philadelphia test, White Wave may roll out the campaign nationally.

Jesse Lopez and Laurence W. Zoeller partnered to form Chicago-based Source One Global LLC, an integrated sales and marketing firm for the dietary supplement, pharmaceutical, food and animal nutrition markets. Zoeller was instrumental in the creation of the Council for Responsible Nutrition in the 1970s, and Lopez served as executive vice president of Natural Health Sciences, the North American arm of Horphag Research.

The California Dietetic Association, a branch of the American Dietetic Association, has approved the International Probiotic Association's May 12-14 three-city lecture series for Continuing Professional Education program hours. Dietitians who attend one of the three lectures will receive two hours of credit.

Functional ingredients manufacturer Taiyo International Inc., based in Edina, Minn., received the NutrAward for Best New Product for its iron fortifier SunActive Fe at this year's Nutracon/Natural Products Expo West in March in Anaheim, Calif.

Clinton, Mich.-based Eden Foods Inc. has redesigned its Web site to include more than 600 free recipes, an Eden Kids' page, articles relating to organic farming and health issues, a guide to whole grains, and links to other earth-conscious organizations.

Boulder, Colo.-based New Hope Natural Media announced that its Fresh Ideas, SupplyExpo and Expo West exhibitors donated 29,988 pounds of product to Second Harvest Food Bank of Orange County this year—12,000 more pounds than last year. Second Harvest helps more than 220,000 hungry and homeless individuals in the Anaheim area each month.

Santa Cruz, Calif.-based Rainbow Light Nutritional Systems has boosted its charitable activities to include at-risk children and larger numbers of pregnant women through contributions to the Vitamin Angel Alliance's Maternal and Child Health Project. Also, Rainbow Light has joined forces with Spirit of Women hospitals nationwide to educate health care providers and the public on the importance of nutrition and multivitamin use in the prevention of chronic diseases like heart disease, cancer and osteoporosis.

The BC Organic Sector of British Columbia, Canada, was awarded $680,000 to undertake industry development projects from the Agri-Food Futures Fund, a federal/provincial initiative of Agriculture and Agri-Food Canada and the BC Ministry of Agriculture, Food and Fisheries. The Certified Organic Associations of British Columbia is administering the funds and allocating them to worthy development projects on a cost-shared basis. Burnaby, B.C.-based Pro Organics; Capers Community Markets, a division of Boulder, Colo.-based Wild Oats Markets Inc.; Cawston, B.C.-based Cawston Cold Storage; Delta, B.C.-based Nature's Path; and Richmond, B.C.-based Wild West Organic Harvest/Simply Organic have each matched the AFFF funding to support the cross-Canada initiative.

Irvine, Calif.-based Collagen II Nutrition Inc. has changed its name to Collagen Nutraceuticals Inc.

Salt Lake City-based Integrated Marketing Group and Ferndale, Wash.-based Botanical Laboratories Inc. have renewed their relationship to develop marketing programs for BLI's Consumer Products division.

Sterling, Va.-based Jammin'Juices has signed with Somerville, N.J.-based Tozzi & Associates brokerage firm.

People News
San Francisco-based SPINS, provider of content and consulting services to the natural products industry, promoted Jeffrey T. Nibler to vice president and general manager. He will report to Tony Olson, SPINS' president, who will continue to oversee the company's day-to-day operations. SPINS Founder Paddy Spence will relinquish the chief executive title and assume the role of chairman, allowing him to pursue outside interests.

Tonya Antle, vice president of organic sales for San Juan Bautista, Calif.-based Earthbound Farm, received the Women In Produce Award of Excellence from the United Fresh Fruit and Vegetable Association.

Emily Marenburg was named New England regional sales representative for Nunda, N.Y.-based Once Again Nut Butter/Dawes Hill Honey. Her territory extends through Washington, D.C.

ChromaDex in Santa Ana, Calif., hired Jim Lassiter as director of consulting and regulatory services. Lassiter has served on numerous industry and trade boards, including the executive board of trustees for the American Herbal Products Association, the Utah Natural Products Alliance and the Council for Responsible Nutrition.

Orlando, Fla.-based Dr. Venessa's Formulas hired Teresa Vickery as sales manager. Before joining the manufacturer of specialized and targeted formulas she worked for 22 years at Tree of Life.

Mary Scott was named sales manager for Sunrise Brand Management Specialists LLC of Rockaway, N.J.'s, Midwest and Texas markets. Tere Ossim manages the West and Wendy Wills will now take over all of the East Coast.

Creative Media Marketing hired Andrea Bermudez as an account executive with its trade media team. Bermudez was formerly with Women's Wear Daily and San Francisco MODA magazine.

Winners of Happauge, N.Y.-based Nature's Answer's 30th Anniversary Sweepstakes Promotion were: grand prize winner, Jay Filippone of Natural Foods General Store; second place, Cynthia M. Hoppe of Mother Earth Natural Foods; and third place, Robin Shannon of Shannon Health Foods.

The Dietary Supplement Education Alliance's first Heroes Awards, given at Natural Products Expo West, honored charities that distribute vitamins to needy children worldwide. DSEA Board Chairman Elliott Balbert presented the awards to Michael Morton, executive director of The Healthy Foundation, and Howard Schiffer, president of Vitamin Angel Alliance.

Marwan Zreik was promoted to chief operating officer of Irvine, Calif.-based Naturade Inc. Zreik previously was vice president of operations and research and development, and he will continue overseeing those areas. He succeeds Larry Batina, who was chief operating officer and chief financial officer. Batina was named CFO and secretary of Phoenix-based Zila Inc. Batina succeeds David Petulla, who was interim CFO and will remain director of finance.

New Age Publishing Inc. in Watertown, Mass., named Janesse Thaw Bruce chief executive officer and publisher of Body & Soul magazine. Also, Seth Bauer has been named vice president and editor-in-chief, and John Stark is the new deputy editor.

Saskatoon, Saskatchewan-based Bioriginal Food & Science Corp. hired Barry Skorobohach as manager of Bioriginal's Quality Control Department. Skorobohach was previously director of quality assurance at Vita Health, and manager of quality assurance at Banner Pharmacaps and Abbott Laboratories. Bioriginal also announced that Joe Vidal, currently chief financial officer and vice president, operations, for Bioriginal Corporate, was promoted to chief operating officer of Bioriginal, North America. Mike Fedoroff was named vice president of operations; North America. Randy Ellis was named manager of crop production; and Grant Whitmore a member of Bioriginal's crop production team. Arun Bhargava was added to Bioriginal's functional foods team as project manager.

Morton Grove, Ill.-based Nature's Sources has hired Mickey Shuett as its new national sales manager.

Natural Foods Merchandiser volume XXIV/number 5/p. 52, 54

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