Natural Foods Merchandiser

Company/People News

Providence, R.I.-based Health Business Partners Consulting LLC, has changed its name to Health Strategy Consulting LLC. The change is intended to more accurately reflect the company's focus on providing global, health-based strategies to leaders in health.

Weleda USA of Congers, N.Y., has hired Norwalk, Conn.-based B.I.N. Sales & Marketing Brokers, a natural and organic products broker, to handle distribution for the entire East Coast. Weleda also hired Ex-L Marketing, a Canadian brokerage firm in the natural personal care industry, to support and expand Canadian distribution. Ex-L will create bilingual packaging in French and English to better serve Canadian customers.

Tree of Life Inc. of St. Augustine, Fla., a marketer and distributor of natural and specialty foods, announced a one-year licensing agreement with Lewisville, Tex.-based OrderDog Inc., a technology services company that provides secure third party business-to-business solutions to the natural products industry. This contract allows Tree of Life to transact electronic orders using the streamlined system provided exclusively by OrderDog. As a partner, OrderDog will supply consultation, network optimization, system integration, technical support, training and after-sale services.

Santa Barbara, Calif.-based Vitamin Angel Alliance announced a new project, supported by the March of Dimes, to alert women to the need for folic acid to prevent neural tube defects during pregnancy. The Alliance is seeking folic acid, or supplements with folic acid for the project. They are also still in need of vitamin C to prevent scurvy in refugee camps, and adult and children's multiples for its basic nutrition programs in impoverished areas and regions affected by civil strife and wars.

Seventh Generation, of Burlington, Vt., has a completely new brand look and packaging design, and it also has revamped its Web site and launched a new advertising campaign.

Redmond, Wash.-based Vanson Inc. and HaloSource Corp. have completed their merger to form Vanson HaloSource, uniting core business functions and scientific expertise to create innovative products based on Vanson's chitin and chitosan technology and HaloSource's antimicrobial technology. The merger joins two diversified product lines and brands including: Sea-Klear, Storm-Klear, Klarify, ZeroPhos and LipoSan Ultra from Vanson; and Haloshield, Halopure and Halofresh from HaloSource.

Renaissance Herbs has built a 60,000-square-foot factory near Bangalore, India. This state-of-the-art facility will provide manufacturers with potent, standardized botanical extracts backed by good manufacturing practices and organic certification.

MAF BioNutritionals, a Boonton, N.J., company that specializes in whole-food nutraceuticals, announced that it has acquired the Boulder Bar Endurance brand. MAF also recently retained the services of Rockaway, N.J.-based Sunrise Brand Management Specialists to handle national sales and marketing activities.

Ronkonkoma, N.Y.-based Good 'N Natural, manufacturer and marketer of nutritional supplements, announced the purchase of Synergy Plus. Synergy Plus has been a health food tradition for over 30 years and will continue to remain exclusive to the health foods industry. Synergy Plus price lists and retailer information will now be incorporated into all Good 'N Natural mailings.

Essentia Water Inc., based in Phoenix, announced that its ownership transition is complete. Company Founder Ken Uptain (Moneta Holdings LLC) reacquired the assets of Essentia Water Inc. Essentia has also moved into a new corporate office, added three additional brokerage companies to its national brokerage network and recently completed the move of its production facilities from Northern California to Phoenix.

Natural products sales professional Basil Moutsopoulos announced the launch of New York City-based Organic Marketing Imports LLC, a new sales, marketing and import company for the natural products industry. OMI will focus on national sales and market planning, master brokering and distribution growth for its clients.

Detroit Lakes, Minn.-based Pet Care Systems Inc. was awarded the inaugural Agricultural Utilization Research Institute Ag Innovator of the Year Award for its contributions to value-added agriculture in Minnesota. The Institute selected Pet Care Systems and Pet Care President Mike Hughes for its line of Swheat Scoop wheat-based cat and small-animal litters.

People News
Corinne Shindelar, executive director of the Twin Cities Natural Food Co-ops and the Co-op Grocers Association Midwest, received the Cooperative Innovative and Achievement Award from the Consumer Cooperative Management Association.

The Kaichen Co., a natural products broker/marketing consulting group specializing in the personal care category, has hired Marcia Owings as co-broker in the mid-Atlantic South territory.

Denver-based VitaCube Systems Inc., a provider of high-end nutritional products, announced that Mike Shanahan, executive vice president of football operations and head coach of the Denver Broncos, has joined the company as an equity owner, special advisor and member of its board of directors.

White Marsh, Md.-based 4 Your Health announced the winners of its "Retailer Rewards" program. The Grand Prize winner of the Mercedes Benz SLK230 was Elayne Rodriguez of Lucille Roberts Fitness for Women in New York. Darren Jones of Alive & Well in Kahului, Hawaii, and David Farber of the Vitamin Outlet in Detroit, Mich., received 32" high definition TVs. Sony DVD players went to Paula Peccine, Hatzel Iraheta and Denise Burchett all also of Lucille Roberts Fitness for Women in New York.

Burnaby, British Columbia-based Pro Organics Marketing Inc., a fresh foods distributor, announced that Debra Boyle, president and CEO, has been re-elected as president of the Organic Trade Association for 2002-2003.

Vita-Mix Corp. presented its annual rep of the year and outstanding sales rep awards to Crocker Lindsley & Associates. George Wendt, the actor who played Norm on the television show Cheers, made an appearance at the ceremony and is currently appearing in advertisements for the Vita-Mix Portion Blending System.

ERMCAR Inc., a Marietta, Ga.-based retail design firm, has hired Amy Riekena to its sales and marketing department. Riekena will be responsible for new business development, market research and media relations, as well as writing projects for current clients.

Corte Madera, Calif.-based EO Products, manufacturer of essential oil-based personal care products, has hired Dan Bazinet as vice president of sales. Previously, Bazinet was with The Timberland Co., and prior to that, he was owner of Overland Trading Co..

Bodyonics Ltd. of Hicksville, N.Y., has reorganized its sales team. Under Bob Weinstein, vice president of sales, are: Baron Brooks, Western regional sales manager; Brandon Nelson, Central regional sales manager; David Wisdom, Southeast regional sales manager; and Dimi Alexopoulis, Northeastern regional sales manager. In addition, Bodyonics appointed Dan Morrison regional broker for the Pacific Northwest territory.

Broomfield, Colo.-based Unigen Pharmaceuticals Inc., a natural products research and development facility and proprietary ingredients supplier, has hired Dave Menlove to its field sales organization, which is managed by Real Business Solutions Inc.

The California Olive Oil Council of Berkeley, Calif., has selected its new officers for 2002-2003, naming Albert Katz as president and Neil Blomquist as vice president. Karen Guth will continue to serve as treasurer.

Green Circle Organics of Washington, Va., a certified organic beef producer, has named Heidi DeArment as COO. DeArment was previously CFO for Meyer Natural Angus and Meyer Co. Ranch.

Don Burke has joined Franklin Farms as executive vice president of marketing and sales of the Franklin Foods division. Previously, Burke was with Smithfield Foods and Morningstar Farms/Worthington Foods.

SK Food International has hired Karmel Hogenson as export freight coordinator. She will be responsible for all areas related to the export of specialized agricultural commodities.

Matsutani America Inc., a soluble dietary fiber manufacturer based in Decatur, Ill., has hired Joseph Gavin as vice president, East Coast sales. Bill Schoettle previously held the position and will be taking on the responsibility of vice president, Southern sales.

Stephanie Childs, a public affairs professional with experience in biotechnology and international trade issues, has been named manager of public policy communications at the Grocery Manufacturers of America.

Natural Foods Merchandiser volume XXIII/number 10/p. 118-119

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