Natural Foods Merchandiser

Company/People News

Lafayette, Colo.-based Full Spectrum Marketing & Development was launched by industry veterans Annie Hunt, George Wright and Steve Barnhill.

Natural Selection Foods of San Juan Bautista, Calif., was one of the sponsors of Hollywood's Environmental Media Awards. Those honored for their commitment to environmentalism included actress Blythe Danner and the Dave Matthews Band.

New York City-based Bear Stearns Merchant Banking bought Vitamin Shoppe Industries, a privately held retailer and direct marketer of vitamins, minerals and supplements based in North Bergen, N.J.

Coca-Cola division, Odwalla, has expanded its distribution into supermarkets and mass market retailers, including Wal-Mart and Publix. The Half Moon Bay, Calif.-based company also introduced four new products in the Southeast: Blueberry Smoothie, Protein Tropicale, Passionate "C" and Organic Orange Juice. The Southeast is a relatively untapped market for Odwalla, company officials said.

The Heirloom Quinoa Project, an undertaking of Chicago-based Inca Organics and the People's Radio Station of Ecuador, has been named the winner of the 2002 Slow Food Award in the Defense of Biodiversity. The quinoa project was cited for restoring a native crop to indigenous Ecuadorians and helping increase incomes and combat malnutrition.

St. Augustine, Fla.-based distributor Tree of Life and OrderDog, a technology services company in Lewisville, Texas, will donate $25 to the National Nutritional Foods Association for every new retailer that signs up for the OrderDog business-to-business system before March 15.

Mediterranean Delights of Saxtons River, Vt. has signed a distribution deal with United Natural Foods to distribute Mediterranean's five-flavor hummus product line throughout the Eastern United States.

Colon Cleanse, manufacturerd by Chino, Calif.-based Health Plus, was featured in a recent episode of the HBO comedy series "Curb Your Enthusiasm."

Pompano Beach, Fla.-based Maximum Marketing has been named broker of the year by Petaluma, Calif.-based Barbara's Bakery and New York-based Macabee Foods and Woodstock Organics. Maximum was chosen for its assistance in product placement, sales growth, expense levels, profit margins and problem solving.

People News
Michael Langenborg, founder of Natural Planograms, is the new vice president of marketing and Steve Terre the new vice president of sales at Spectrum Organic Products. They replace Lynn McDonald, who retired after nine years as director of sales and marketing at the Petaluma, Calif. company.

Benicia, Calif.-based InterHealth Nutraceuticals presented the American College of Nutrition Humanitarian Award to Theresa De La Haya, R.N., and Robert Trevino, M.D. Both were honored for their fight against diabetes. De La Haya helped design the Texas Diabetes Institute and supervises its operation. Trevino is the founder and medical director of the San Antonio Institute of Medicine.

Sun Belle, a Melrose Park, Ill. importer and distributor of fresh produce, has added Mike Dixon to its sales staff and Genaro Sangio to its operations and sales staff.

Scott Reed, former manager of the Wild Oats store in Westport, Conn., has been named director of the Boulder, Colo.-based natural foods chain's new store in Portland, Maine.

Former Celestial Seasonings and Frontier Natural Brands chief executive Steven B. Hughes has joined Boulder, Colo., soyfoods manufacturer White Wave as vice president of sales. Todd Beckman, former director of manufacturing at TetraPak, is White Wave's new vice president of business development. White Wave also announced that it will manage Sun Soy, a sister company owned by White Wave's parent, Dean Foods.

Jennifer J. Matuschek has joined Longmont, Colo.-based Horizon Organic as director of investor relations and financial planning, and Susan L. Morse is the dairy company's new vice president of human resources. Matuschek was previously an investment banker in Denver, and Morse was vice president of human resources with MessageMedia in Louisville, Colo.

Natural Foods Merchandiser volume XXIV/number 2/p. 64

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