Nutrition Business Journal
Concerning IP

Concerning IP

How can a supplement company protect its trademarks, trade dress & patents

Intellectual property (IP) is often a company’s most valuable asset. The trademark ‘Coca Cola’ has been estimated to hold a value up to $70 billion. To set the stage here, IP comes in several forms—patents, trademarks, and copyrights—and IP can include trade secrets. A patent is a limited duration property right relating to an invention, granted by the Patent & Trademark Office (PTO) in exchange for public disclosure of the invention. A trademark is a

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