Nutrition Business Journal
Courting the Cord Cutters

Courting the Cord Cutters

How Netflix & streaming video impact the supplement infomercial


Direct-response marketers of nutritional products might want to tune in: In 2013, online advertising revenues in the U.S. surpassed those from broadcast television for the first time ever.

The $42.8 billion consumers spent responding to search, mobile and digital video ads represented a 17% increase over the previous year, eclipsing the $40.1 billion broadcast TV brought in, according to a study released in May by

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