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Cracking the Code on Online Customer Acquisition

Cracking the Code on Online Customer Acquisition

Connie Hallquist is the new CEO of Healthy Directions, a legacy supplement marketer in the direct mail channel. As internet supplement sales climb and the direct mail industry slows, Hallquist must find the right balance of new media and old to best engage her aging customer base. Hallquist spoke to NBJ from her offices in Potomac, Maryland.

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