Nutrition Business Journal
Crazy for Collagen

Crazy for Collagen

Beauty ingredient grows beyond its Asian roots.

It has been used as an Asian Fountain of Youth for years, with Japanese women lapping up pigs’ feet, shark fins, or warm broths of congealed chicken or fish skin in hopes of smoothing withered skin and soothing aching joints. In the United States, it has been better known as “that stuff you inject into your face” to plump lips or erase deep lines.

But now that collagen is available in more palatable delivery systems—such as fruity chews, tasty smoot

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