—Experts in Business, Consumer Perspectives, and Politics To Share Insights—
WASHINGTON, D.C., July 20, 2006 — The Council for Responsible Nutrition (CRN) today announced three keynote speakers for its 2006 annual symposium on dietary supplements, The Conference, taking place at the Royal Sonesta Hotel in Boston, Mass., from Sept. 16–19. Dan Pink, Mary Lou Quinlan, and Norman Ornstein, three experts in their respective fields, will contribute valuable insights into some of the most timely issues supplement industry professionals face.
On Sunday, Sept. 17, during the opening session at The Conference, Mr. Pink, best-selling author of Free Agent Nation and A Whole New Mind, will talk about what it will take to run a business in the next 20 years. His presentation will be particularly relevant to dietary supplement companies given both the changing emphasis on preventative healthcare in this country, and the increased need for innovation as competition grows globally. An expert on the changing world of work, Mr. Pink’s articles on technology, innovation and competition appear in many newspapers and magazines—including The New York Times, Harvard Business Review, Slate, Fast Company, and Wired, where he is a contributing editor. He also writes "The Trend Desk" column for Yahoo! Finance and has provided analysis of business trends on CNN, CNBC, ABC, NPR, and other media outlets. As an independent business consultant, he’s advised start-up ventures and FORTUNE 100 companies on recruiting, innovation, and work practices.
A Tuesday, Sept. 19 morning session, "Breakfast With Mary Lou Quinlan," will provide insights on building business with the dietary supplement industry’s biggest consumer base—women. Founder and CEO of Just Ask a Woman, Ms. Quinlan has been called "the Oprah of Madison Avenue," by the Wall Street Journal. Ms. Quinlan is the author of the best-selling marketing book, Just Ask a Woman: Cracking the Code of What Women Want and How They Buy. She has been featured as an authority on women’s perspectives in the New York Times, USA Today, Business Week, and on "The Today Show" and NPR. Most recently, Ms. Quinlan was seen as one of the four judges in "American Inventor," an ABC primetime television show.
Tuesday’s luncheon address will feature Mr. Ornstein, an election analyst for CBS News and a resident scholar at the American Enterprise Institute for Public Policy Research, who’ll discuss his predictions for the fall elections and what the outcomes could mean for the dietary supplement industry. Mr. Ornstein writes a weekly column called "Congress Inside Out" for Roll Call newspaper and has also written for the New York Times, Washington Post, Wall Street Journal, Foreign Affairs and other major publications. He regularly appears on television programs like "The NewsHour with Jim Lehrer," "Nightline," and "Charlie Rose." His many books include The Permanent Campaign and Its Future; Intensive Care: How Congress Shapes Health Policy; and Debt and Taxes: How America Got Into Its Budget Mess and What to Do About It.
Registration for The Conference is now open and available online, and potential attendees are encouraged to book their hotel rooms before the room block is released in early August. For more information about The Conference and other upcoming CRN educational programs, please visit http://www.crnusa.org.