WASHINGTON, D.C., March 13, 2012—Sixty-nine percent of U.S. adults take dietary supplements according to a survey commissioned by the Council for Responsible Nutrition (CRN), the dietary supplement industry’s leading trade association. Conducted by Ipsos Public Affairs, the survey indicates an upward trend in dietary supplement consumption, as consumer usage is up from 66 percent in 2010, 65 percent in 2009, and 64 percent in 2008.
Further, consumer confidence in dietary supplements remains steady, as the survey also finds that 84 percent of adults are confident in the safety, quality and effectiveness of supplements, with 82 percent in 2010 and 84 percent in 2009 indicating as such.
According to Judy Blatman, senior vice president, communications, CRN, the steady rise in supplement usage is indicative of a savvier, more health-conscience consumer. “As more consumers are educated about the role vitamins and other supplements play in their overall health and wellness, they are incorporating them into their lives along with other healthy practices such as trying to eat a healthy diet and getting regular exercise,” said Ms. Blatman.
The 2011 CRN Consumer Survey on Dietary Supplements was conducted August 25-29, 2011 by Ipsos Public Affairs and funded by CRN. The survey was conducted online and included a national sample of 2,015 adults aged 18 and older from Ipsos’ U.S. online panel. The survey has been conducted annually since 2000. Weighting was employed to balance demographics and ensure that the sample's composition reflects that of the U.S. adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size would have an estimated margin of error of +/- 2.2 percentage points.
Note to Editor: The Council for Responsible Nutrition (CRN), founded in 1973, is a Washington, D.C.-based trade association representing dietary supplement manufacturers and ingredient suppliers. In addition to complying with a host of federal and state regulations governing dietary supplements in the areas of manufacturing, marketing, quality control and safety, our 75+ manufacturer and supplier members also agree to adhere to additional voluntary guidelines as well as CRN’s Code of Ethics. Visit www.crnusa.org.
Ipsos Public Affairsis part of Ipsos, a leading global survey-based market research company, owned and managed by research professionals that helps interpret, simulate, and anticipate the needs and responses of consumers, customers, and citizens. Ipsos offers a full line of custom, syndicated, omnibus, panel, and on-line research products and services, guided by industry experts and bolstered by advanced analytics and methodologies.