Nutrition Business Journal

Crowdsourced science could be future of nutrition

"Citizen science" building on the self-quantifier movement could change science and pave the way for personalized medicine.   

Ask people what a “scientist” looks like, and they’ll likely describe a bespectacled, PhD-holding man in a long white coat. He comes up with a hypothesis and works up a grant request to plead for a slice of the ever-shrinking pie of public research dollars. If he gets it, he convenes a small, carefully selected group of patients to test the theory that, for instance, nutrient A or pharmaceutical B helps prevent or quell condition C.


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