IRVINE, CA – Gilbert Gluck, founder and CEO of Cyvex Nutrition, announced the departure of Charlene Lee, who served the company for four years, most recently as Executive Vice President and General Manager.
Lee has transitioned to helm her own marketing strategy and services firm, Fruition Marketing, formed to harness and manage marketing and sales resources to build a company’s unique image in the marketplace and thus bring success to fruition.
Lee has extensive brand leadership experience with household name companies in the nutraceutical, food and pharmaceutical industries, where she handled multi-million-dollar launches, including creating new product niches and leading mass marketing and sales campaigns.
“Charlene has been one of our most dedicated employees,” said Gluck. “For the past four years, Charlene has guided the business development of Cyvex Nutrition, Inc. and has been an active force in the success of our company. Lee has provided direction to the operations and exhibited exceptional foresight in our collaborative formulation of business plans and marketing strategies. I am happy to give Charlene wholehearted support to her as she launches Fruition.”
Lee said she is excited to launch her new endeavor and wishes her successor all the best. “I am deeply grateful to Gilbert and the Cyvex team for a wonderfully fulfilling and exciting four years. I look forward to Cyvex’ continued success.”
About Cyvex Nutrition, Inc.
Entering its 24th year, Cyvex Nutrition, Inc., has become a leader in the supply of superior quality, innovative, proprietary antioxidants and other influential nutraceuticals for the dietary supplement and functional foods industry. Cyvex has firmly established itself as a resourceful supply-chain partner that provides ancillary services such as NutriPrint™ quality assurance testing, marketing and formulation assistance.
About Fruition Marketing Co.
Fruition Marketing is a strategy and marketing services company founded in 2008. Based on the concept of bringing the potential of clients to fruition, the company focuses on marketing development in all areas from collateral, web integration, positioning development to image management, media management and other areas of marketing. Contact Charlene Lee at [email protected] or telephone (949) 706-7922 for more information.