derma e(R) Hires Northeast Regional Sales Manager

Simi Valley, CA (February 2008) – derma e® Natural Bodycare, one of the fastest growing natural skincare companies, has appointed Melinda Rukstela to the newly created position of Northeast Regional Sales Manager.

Previously, Rukstela held various buying and management positions for Tree of Life, the nations leading distributor of natural, organic, specialty and ethnic foods. Her most recent position as Category Manager included managing categories by maintaining an optimum product mix, developing and maintaining profitable vendor partnerships and creating effective tools for retailers to be competitive and successful.

As a member of derma e®’s management team, Rukstela will be responsible for the development, account management and execution of tactical programs to support the rapid growth and ongoing pioneer status derma e® maintains. She plans on accomplishing this by utilizing her strategic, leadership and overall business management skills learned over the past seven years in the natural products industry.

“derma e® is poised for growth and by adding this new management position we will be able to increase sales, build key relationships and expand our exposure in the Northeast. We are pleased to have someone of Melinda’s caliber and experience on the derma e® sales team,” says Gina Ferrato, North American Sales Manager.

For nearly 25 years, derma e® Natural Bodycare has pioneered the development of high-performance antioxidant skincare solutions. The comprehensive line of natural products is paraben-free, cruelty-free, 100% vegetarian and includes over 90 SKUs. derma e® can be found in 5000+ retail outlets across the U.S., with additional distribution internationally and on derma e® is family owned and operated and dedicated to serving the natural products retailer.


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