Nutrition Business Journal
Different Cultures, Different Products, Different Rules

Different Cultures, Different Products, Different Rules

Global expansion in practitioner segment requires a customized market approach  

Despite little hard data, insiders see a growing global opportunity for supplements sold or prescribed by licensed practitioners. Beyond complementary and alternative practitioners, more classically trained physicians are realizing allopathic medical tools are not working well for many chronic health issues. Developed societies face demographic and economic healthcare challenges and practitioners seek new sources of income.
That’s the recipe for success, but success comes in diffe

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