Nutrition Business Journal
Direct Selling Gets Social, Personalized

Direct Selling Gets Social, Personalized

MLMs deliver strong year, even as the distributor model redefines itself on softer terms.

Direct sales of dietary supplements now represent 34% of the industry's U.S. market. Th e various channels involved—network marketing, internet, practitioner and direct-response media—grew sales in 2012 to $11.5 billion on 9.5% annual growth. While some categories dragged down the average, namely direct mail, TV and radio at 4% growth, others picked up the slack and then some. Internet sales topped the list with 15% growth and are forecast to crack the $2 billion mark in 20

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