Direct sales of dietary supplements now represent 34% of the industry's U.S. market. Th e various channels involved—network marketing, internet, practitioner and direct-response media—grew sales in 2012 to $11.5 billion on 9.5% annual growth. While some categories dragged down the average, namely direct mail, TV and radio at 4% growth, others picked up the slack and then some. Internet sales topped the list with 15% growth and are forecast to crack the $2 billion mark in 20
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