Dr. Bronner's becomes a Certified B Corp and Benefit Corporation

Dr. Bronner's becomes a Certified B Corp and Benefit Corporation

"As a Benefit Corporation, we now have a legal mandate to use our profits to pursue social and environmental benefits, not just to enrich shareholders like a traditional corporation. As a Certified B Corp, we now have third party metrics that help illustrate what those benefits are and how we can continue to improve over time," says company President Michael Bronner.

Dr. Bronner's, family-owned maker of the top-selling natural brand of soap in North America, is proud to announce it has incorporated as a Benefit Corporation and certified as a B Corp. Dr. Bronner's has long promoted high-bar certification as a tool for ensuring integrity with regard to its organic and fair trade products, as well as its non-GMO, vegan and cruelty free ingredients. Alongside membership in the prestigious World Fair Trade Organization, B Corp Certification validates Dr. Bronner's long-standing commitment to considering the impact of the company's actions on employees, suppliers, communities, consumers and the environment as a whole. The certification also provides a way to measure the company's contributions toward public benefit, which is now required of the company since becoming a registered Benefit Corporation in the state of California in July 2015.

"Dr. Bronner's has long been committed to promoting and modeling progressive business practices and sustainability programs. This commitment is underscored by our organic and Fair Trade sourcing for raw materials, our generous compensation packages for employees as well as regular high-dollar financial contributions to charitable and activist causes, including fair trade and income inequality, organic integrity and truthful labeling, drug policy reform, animal welfare and fighting for the re-commercialization of industrial hemp," says David Bronner, CEO of Dr. Bronner's.

Benefit Corporation status gives Dr. Bronner's the legal basis to pursue socially and environmentally driven goals in addition to financial profit, which the company has prioritized since its founding in 1948, rather than the profit-centric focus mandated by other forms of corporate status. There are currently 2,902 Benefit Corporations in the United States and 1,462 Certified B Corps in the world. Dr. Bronner's joins an elite group of approximately 150 companies who are both Benefit Corporations and Certified B Corps.

"Dr. Bronner's chose to become a Certified B Corp after legally becoming a Benefit Corporation because the B Corp Certification provides a great third-party measurement tool to meet our new performance assessment and transparency requirements as a Benefit Corporation. We believe in the rigor and integrity of the B Impact Assessment model and now we can benchmark our performance against an objective standard and track our improvements over time," says Kris Lin-Bronner, strategic advisor and CSR manager at Dr. Bronner's. "As a Certified B Corp we are now in a more formal alliance with other companies who are committed to modeling ethical and progressive approaches to business. We hope to learn from as well inspire other companies as we continue to pursue our 'All-One' mission in all aspects of our business," continues Lin-Bronner.

To become a Certified B Corp, B Lab, the nonprofit that certifies B Corps and supports companies using business as a force for good, conducted a rigorous evaluation of Dr. Bronner's and determined the company met the comprehensive performance standards to qualify for certification. In this process Dr. Bronner's answered more than 250 questions about its business practices and had those answers verified by B Lab. Dr. Bronner's scored an overall 149 points, compared to the minimum standard needed for certification of 80 points, and the median score for all Certified B Corps of 97. To view Dr. Bronner's assessment and score, go to: http://www.bcorporation.net/community/dr-bronners

"I am so excited that we are now both a Benefit Corporation and a Certified B Corp, since it confirms and validates the model on which we run our business, inspired by the legacy of my grandfather and our company founder," says Michael Bronner, president of Dr. Bronner's.  "As a Benefit Corporation, we now have a legal mandate to use our profits to pursue social and environmental benefits, not just to enrich shareholders like a traditional corporation.  As a Certified B Corp, we now have third party metrics that help illustrate what those benefits are and how we can continue to improve over time," continues Michael.

TAGS: News General
Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish