Nutrition Business Journal

DSHEAs 20-Year Anniversary

In the past 12 months, the supplement industry has experienced unprecedented declines in segments of our otherwise growth industry. Millions of consumers are leaving such steadfast categories as multivitamins and fish oil, and some sectors have experienced negative growth on a year-to-date basis. What can industry leaders do to turn lemons into lemonade?  

In 2004, Loren Israelsen and I wrote an editorial for NBJ titled “DSHEA, 10 Years Later: Now What?” We tried to address industry challenges in the aftermath of ephedra, and strategies to protect our core piece of legislation on its 10th anniversary. Some of the strategies I recommended then are still appropriate today, and require resolving signature issues that we still face, including 1) the “unregulated industry” issue, 2

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