CEDAR RAPIDS, Iowa, July 26, 2006 -- Embria(tm) Health Sciences, a raw material manufacturer of science-backed natural ingredients for the human nutrition market, announced today the hiring of Cheryl Sturm as director of marketing. Sturm will be responsible for managing the company's brand, overseeing advertising, supervising Embria's tradeshow presence, conducting marketing research and managing new product launches.
"We are thrilled to have Cheryl join our team," said Paul Faganel, president, Embria Health Sciences. "The timing is perfect - this coming year is going to be action-packed. We look forward to Cheryl's contributions as we continue the launch of our newest product, EpiCor (tm), and prepare for the late-summer groundbreaking of our new headquarters and manufacturing facility."
Sturm was previously with Kemin Health, LC, where she served as strategic marketing manager, overseeing the internal marketing department and serving on the company's new product development teams. She also supervised a wide range of the company's day-to-day marketing activities, including co-marketing, media placement, market research and tradeshow development.
She holds a bachelor's degree in secondary education, with endorsements in economics, political science, sociology and psychology from Westmar College in LeMars, Iowa. Sturm completed graduate work in economics at the University of South Dakota and served as an ambassador for the National Advertising Education Foundation.
Embria Health Sciences, www.embriahealth.com, combines science and nature to bring high-quality, research-based natural ingredients to the global human nutrition market. Embria’s key products are manufactured using a proprietary technology, which produces vital metabolites that deliver nutritional benefits and support increased bioavailability. Embria holds Nutrition Business Journal's 2005 product merit award for its selenium ingredient, eXselen(tm) and recently launched a new immune health ingredient, EpiCor.
# # #