Nutrition Business Journal
Energy Beverages Evolve with Consumer Preference

Energy Beverages Evolve with Consumer Preference

Natural alternatives poised to take share

In less than two decades, energy beverages have become one of the largest global beverage categories, behind water and closing in on carbonated soft drinks, if not already surpassing them. Consumed as often as three times a day, they have become routine for many overworked, stressed, sleep-deprived Americans looking for more  energy. Available in beverages, shots and powders, these products have expanded beyond endurance athletes into the mainstream, especially those aged 18 to 34, who u

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