Engredea launches new platform to better serve ingredient and supply chain

Engredea launches new platform to better serve ingredient and supply chain

New Hope Natural Media announces Engredea, the ingredient and supply chain's most comprehensive entity, dedicated to building community and delivering compelling strategic, innovative and scientific information for the healthy/functional food and beverage, dietary supplement/bioactive and NutriCosmetic markets.

New Hope Natural Media announces Engredea, the ingredient and supply chains' most comprehensive entity, dedicated to building community and delivering compelling strategic, innovative and scientific information for the healthy/functional food and beverage, dietary supplement/bioactive and NutriCosmetic markets. Formally known as Supply Network, Engredea provides integrated media solutions including a tradeshow, education seminars, print publication, and digital assets.

With nutrition industry raw material growth in 2010 pegged at 7% (Nutrition Business Journal, September 2011), material costs on the rise, and tough regulatory challenges to master, Engredea is the comprehensive platform that digs into these issues and provides formulas for exceptional companies to succeed. Engredea is shaping the future of product development.

"Engredea defines our community and is reflective of the ideation, innovation and thought leadership this industry demands.  We have consciously aligned our portfolio of digital resources, print publications and in-person events to propel every step of business, as it pertains to the product development cycle reaching maximum potential all year round," said Len Monheit, Executive Director of Engredea.

The in-person component of Engredea is a trade show and international conference focused on ingredients and innovation across food, beverage, dietary supplements and NutriCosmetics sectors.  This show brings technology, an innovation station focused on new products and technologies, and an intense networking environment together with hosted VIPs to ensure the invaluable connections made between exhibitors and attendees is optimized.  Attending Engredea 2012 is paramount for any manufacturer looking to connect with ingredient, packaging, equipment or technology companies integral to the genesis of new products.

Research, news, industry intelligence and market trends are the core of Engredea's print and digital resources, Functional Ingredients magazine and newhope360.com/engredea.  A suite of 'industry-best' newsletters keeps the industry community engaged daily, weekly, and for those navigating United Sates and Asia business, several times per month.

As the opportunity in digital media changes, Engredea provides the supply and ingredient industry's first targeted marketing services solution via specialists who are able to guide brands in developing strategic advertising, content, web development, SEO, social media, lead generation, mobile and video platforms.

Engredea is the only multi media company offering this full spectrum of opportunity to enter, grow and succeed in the international ingredient and supply market.  Engredea trade show and conference will be held March 9-11, 2012 in Anaheim, CA.

Engredea attracts product development teams, thought-leaders, visionaries and marketers within the health and nutrition industry. The trade show showcases new ingredients, technologies, applications and services for healthy/functional food and beverage, dietary supplement/bioactive and NutriCosmetic markets. The free education program focuses on business issues, global commerce, regulatory updates and market data to help industry members stay on the cutting edge. Engredea is co-located with Natural Products Expo West and the Nutracon Conference.

New Hope Natural Media, a division of Penton Media Inc., is the leading media resource and information provider for the natural, organic and healthy products industry, with print, in-person/event, and e-business products and services. As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

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