Expo Asia expands in its third year

As liberalisation and market reforms progress rapidly in Asia, the third annual Natural Products Expo Asia in Hong Kong next month will be the place to meet the largest mainstream and speciality natural products retailers from the region. Some 5,000 visitors are expected, including manufacturers and product formulators from around the world; pharmacy, drug store and MLM buyers; and the largest gathering of distributors and agents anywhere in Asia.

In attendance will be 200 exhibiting companies from 18 countries, and national pavilions include Thailand, Malaysia, New Zealand, Canada, Japan, the US and Australia. The show will offer retailers the latest finished products, and manufacturers can find raw ingredients, technology, packaging and partners from around the world. For distributors, there are hundreds of unique new products available for representation in Asia.

Just some of the companies exhibiting at Expo Asia:

  • South Pacific Trading Co, US
  • Omega Nutrition, Canada
  • NSF International, US
  • Bio Products New Zealand Ltd
  • Best Health Centre, Australia
  • Alpha Laboratories, New Zealand
  • BioGaia, Sweden
  • Medic Herb, UK
  • Nutritech, Sweden
  • InterHealth, US
  • Capsugel, Hong Kong
  • BeeVital, UK
  • SymbioPharm, Germany
  • Probiotics, UK

Seminars highlight retailing and regulation
Expo Asia?s acclaimed conference programme covers the latest regulatory, marketing and packaging developments for the food, supplements and personal care sectors.

Brian Dyches, president and CEO of California-based Atmospheric Group, the leading American retail and shopping centre brand management consulting firm, will present a session entitled ?Optimizing Your Retail Environment.?

With more than 20 years? experience advising retailers and a client list that includes leading companies in Malaysia, Singapore, Vietnam, China and Australia, Dyches is well attuned to the Asian retail landscape and expert in the changes under way in the retailing of natural foods.

In the US, retail giants Whole Foods Markets and Wild Oats pioneered an environment for the sale of natural foods that has been adopted by independent natural foods retailers throughout North America and parts of Europe.

By emphasizing the shopping experience as much as the products on sale, retailers have been able to dramatically increase both sales volumes and profit margins in the fast-growing natural foods category.

Dyches believes there is tremendous opportunity for Asian retailers in the natural food space. ?The retail concepts widely deployed for the sale of natural foods in North America and Europe can be applied universally the world over,? he said.

Among the topics to be covered in Dyches? session:

  • Creating a ?store within a store? for natural foods in your traditional market
  • Increasing sales through visual and sensory tactics
  • The importance of proper lighting and display proportions

Other speakers include:

  • Morris Shriftman, CEO, Mozart Inc, ?Successful case studies on branding and packaging natural products.?
  • Xiaoyu Xie, deputy director general, State Food and Drug Administration of China, ?Regulatory changes in the mainland China nutritional market.?

Also a series of exhibitor-presented seminars will offer information from experts in the field of natural healing therapies, and the latest research and reports.

Natural Products Expo Asia
When: Dec 1-3
Where: Hong Kong Convention & Exhibition Centre
Hong Kong SAR, China
Wednesday ? Friday
Show Floor:
Wednesday ? Friday
Show Floor Hours:
10 am ? 6 pm Wednesday
10 am ? 6 pm Thursday
10 am ? 5 pm Friday
Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.