Natural Foods Merchandiser

Expo Will Highlight Low-Carb Foods

With consumer interest in reducing carbohydrates at an all-time high, Natural Products Expo West is sporting some new features designed to help buyers find the perfect products to round out their assortment.

Hundreds of new products labeled ?low carb? launched last year, and hundreds more are on the way in 2004. But naturals retailers report they feel torn between consumer demand for low-carb items and their stores? standards concerning processed foods and artificial ingredients.

At press time, more than 260 exhibitors at Expo West will showcase low-carb offerings. To help retailers locate these companies and their offerings, New Hope Natural Media has launched its Low-Carb Buyer Program.

A special ?Low Carb? icon will guide buyers to companies with low-carb offerings on the show floor, in the show directory and on the Cyber Caf?/Product Locator computer terminals. Attendees can use these computers to develop a customized floor plan to maximize their productive time at Expo West. The computer terminals also include e-mail and Internet access, complete seminar schedules and the most up-to-date exhibitor and product information.

The redesigned Caf? Expo will enable carb-minded attendees to do their product research while sitting down and enjoying a natural and organic lunch or snack.

Located on the show floor at the Anaheim Convention Center, the caf? will focus on natural and organic products that meet a low-carb profile. Visitors to Caf? Expo may sample entrees, side dishes, snacks, beverages, desserts and breakfast items—all identified by their manufacturers as suitable for a low-carb diet.

Product information for all the caf??s offerings will be available so retailers may check the nutritional profile of items they like.

Caf? Expo will be open daily, Friday through Sunday, from 11 a.m. to 3 p.m.

New Hope Natural Media?s parent company, Penton Media, is also partnering with Denver-based LowCarbiz to produce events and trade shows that focus on the growing market opportunity for manufacturers and marketers of foods with fewer carbohydrates. LowCarbiz, which also publishes an online newsletter, produced its first LowCarbiz Summit in January, which attracted more than 500 attendees and national press attention.

The first joint effort of this new partnership will be a LowCarbiz Policy and Best Practices Summit, scheduled for May 5-7 in Washington, D.C. A tabletop trade exhibition will take place at the event. And next year?s LowCarbiz Summit in January in Denver will be a joint Penton-LowCarbiz production.

Natural Foods Merchandiser volume XXV/number 3/p. 40

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