Fenchem strengthens position in Southeast Asian cosmetics market

Fenchem strengthens position in Southeast Asian cosmetics market

Company will launch a series of products including special silicones, mild surfactants, hair conditioners and whitening products.

Fenchem is strengthening its cosmetics business to reach the Southeast Asia market with In-cosmetics Asia in 2012 and beyond.

Southeast Asia is a growing and diverse market for personal care products. Despite the developed regions such as Singapore, other countries, notably Vietnam and Indonesia, are growing quickly and emerging robustly at recent years.

With the robust economic growth rate, many international cosmetics companies are increasingly casting an eye over this region. As consumers become better educated as well as more conscious about their health and wellbeing, their interest in cosmetics is promoted.

Fenchem cosmetics division has achieved very good sales growth, reported a 250 percent increase to USD2.5 million in Q3 revenue compared with the same period in 2011. The Southeast Asia market contributed a little. Looking ahead to the fiscal year 2013, we will enhance our performance in Southeast Asia. Supported by the professional sales team in the branch office in Malaysia, we will launch a series of products including the special silicones, mild surfactants, hair conditioner and whitening products. The coming In-cosmetics Asia will help us step further into the market.

Fenchem, a science-based company, specializes in developing and manufacturing a wide range of active ingredients for cosmetics and personal care industries. With professional R&D team, our active cosmetic ingredients are designed to impart multifunctional benefits such as moisturizing, anti-aging and whitening, and we intend to increase the health and beauty expectancy.


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