Organic flowers may not yet be a Valentine’s Day hallmark, but companies and farmers both big and small are making a concerted effort to supply this burgeoning market. According to NBJ estimates, U.S. sales of organic flowers—mostly sold direct through CSAs, farmers’ markets and the like—grew 7% in 2012 to reach $76 million.
For some, like Marc Kessler of California Organic Flowers or Erin Benzakein of Floret Flowers, the int
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