Nutrition Business Journal
Finding Growth in Growth Markets

Finding Growth in Growth Markets

Peter Wennström and the Healthy Marketing Team have distilled their decades of expertise into a must-read book for nutrition companies moving into growth markets—The Four Factors Of Growth Market Success. NBJ offers an abridged excerpt below with some preparatory thoughts from Wennström.

nbj: How do you describe the book when you are talking with clients or colleagues?

Peter Wennström: This is a thought-leader book on how to win in growth markets, along with practical examples based on our accumulated learnings

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