Fit Foods Expands into the United States and Names Veteran National Sales Manager for the USA

Fit Foods Ltd., the manufacturers of Whey Gourmet, Mutant Mass, North Coast Naturals and distributors of over 20 brands worldwide continues its aggressive growth with expansion into the United States announcing Rob Taskett as National Sales Manager for the USA. Fit Foods has already secured retail placement at GNC in the United States and has set up a full product warehouse to service the expansion. Further initiatives are in place to open three regional distribution centers in the United States in 2010.

Rob Taskett is a sales professional with twenty years of sales management experience in sports nutrition, natural supplements, and personal care. Mr. Taskett honed his skills selling products and services to organizations ranging in size from entrepreneurial companies to Fortune 500. He has sold products and managed growth with industry leaders, Weider Nutrition, Met-Rx, Natrol and Botanical Laboratories. Rob has managed sales teams and broker agencies for $250 million consumer packaged goods with year over year sales growth, while increasing operating efficiencies thus reducing overall expenditures. Rob’s management ability is confirmed by his glowing recommendations from previous employers and colleagues on the account side.

I’m thrilled to announce the expansion into the US Market and Mr. Taskett is a key appointment that will ensure the successful growth of our business,” said Fit Foods CEO Jim McMahon. “His knowledge of sales into multiple channels including Food, Drug, and Mass, Club, Sports, Natural and Specialty related stores makes Rob the ideal hire for Fit Foods.”

“Fit Foods is well positioned to take advantage of market conditions, stated Rob Taskett. I am excited about the opportunity to work with the Fit Foods team to maximize presence in the United States.”

“Rob’s skill in company and division formulation including strategic positioning and overall revenue generation will be well utilized during our expansion,” stated Greg Cowan, Director of Sales for Fit Foods. “An appointment like Rob Taskett will allow us to move aggressively into the marketplace. It is a real win for Fit Foods.”

Fit Foods Ltd. was founded in 1996 by President and CEO Jim McMahon under the name PVL Nutrients. Fit Foods formulates and manufactures sport nutrition and healthy lifestyle products in Vancouver, Canada. The extensive line of protein powders, meal replacements, weight gainers and healthy lifestyle products has earned Fit Foods international recognition for superior tasting, quality products and a leading position in the market place. Fit Foods brands are distributed worldwide in more than 60 countries from the manufacturing plant in Vancouver and distribution warehouses also in Vancouver, Toronto and Washington State. Recently, Fit Foods has become a full distribution company acquiring the rights to several brands including CLICK, Goliath Labs, Ripped Freak and Advanced Genetics.

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