The following is an excerpt from the NEXT Forecast, an insider’s guide to where the natural products market is now—and where it’s headed. Drawing from proprietary data sets, expert interviews, in-market case studies and the Natural Products Expos, the NEXT Forecast is the industry’s leading source of forward-looking insights. Learn about this and many other in-market trends laddering up to dominant macro forces in this report.
We are just at the dawn of an era of humanity where impacts like overpopulation and climate change—not to mention genetic pollution and overuse of chemical pesticides and antibiotics—will lead to massive disruptions in many of the ways in which humanity has coexisted and developed on this planet.
A brave new world of food businesses is also threatening to disrupt incumbents—and these companies have more resources than ever to launch and grow. Far from being demonized as Frankenfood, next-generation food tech companies are garnering lavish valuations and investor attention in the effort to deliver sustainable nutritional solutions that can deliciously and more sustainably feed an ever-expanding populace.
- In San Francisco, New Wave Foods has created a lab-grown shrimp. That’s important because shrimp has 10 times the carbon footprint of cows and carries a supply chain rife with human trafficking and abuse. New Wave Foods’ Shr!mp is kosher, vegan, sustainable, tasty and close enough to the real thing that Google has placed a 200-pound order.
- Outside New York City, AeroFarm is looking to produce 2 million pounds of fresh produce annually in a 70,000-square-foot vertical farm. That’s 75 times more food grown per square foot than farmers can raise in an open field, using 95 percent less water than field farming, 40 percent less than hydroponics, zero pesticides and grown in half the time.
NEXT Forecast opportunity
We used to talk about conscientious consumers. Now we need to hear from conscientious, transparent producers—who are able to really think through the ramifications of their new food science products and not just jam them, old school-style, through the regulatory agencies.