New senior scientist at Cognis
David Cai joined Cognis Nutrition & Health as senior scientist responsible for managing scientific research projects in North America for Cognis' growing portfolio of health-enhancing ingredients. In his previous position, Dr Cai was senior technology scientist overseeing nutrition-focused programmes at the William Wrigley Jr Co. Dr Cai earned his doctorate in nutrition science at Purdue University; a master's in food science and technology from the University of Alberta, Canada; and a bachelor's in biochemical engineering from East China University of Science and Technology in Shanghai, China.
CardiaBeat earns NDI statu
s Enzymotec has received New Dietary Ingredient status by the Food and Drug Administration for its lipid-lowering supplement CardiaBeat. Earlier this year, a?functional-food grade?of CardiaBeat?earned self-affirmed GRAS status. CardiaBeat?delivers conjugated plant sterol DHA/EPA, and is capable of a simultaneous improvement of various cardiovascular disease risk factors, including plasma LDL-cholesterol, triglycerides and?total/HDL cholesterol, its maker says. These findings were demonstrated in a human clinical trial conducted at McGill University.
New Hope acquires NPIcenter
Boulder, Colorado-based New Hope Natural Media has announced the acquisition of NPIcenter, the leading, global, online information resource for professionals in the nutraceutical, nutritional, dietary supplement, cosmetic, and food industries. Among NPIcenter.com's offerings are news organized by distinct market segments; a major database of products, services, and vendors; executive interviews and editorial content. The site draws more than 400,00 hits per month.
ADM, Matsutani venture
To support worldwide sales and marketing of food ingredient Fibersol-2, Archer Daniels Midland Co (ADM) has formed a joint venture with Matsutani Chemical Industry Co and Matsutani America. Fibersol-2 is a soluble dietary fibre ingredient that can be used in a variety of food and beverage applications, as well as dietary supplements. Invented by Japan's Matsutani Chemical Industry, Fibersol-2 has been exclusively produced at ADM's Iowa facility since 1999. ADM will continue to manufacture Fibersol-2 for both Matsutani Chemical and the joint venture.
New director at Embria
Embria Health Sciences has appointed Mark Joyner as director of operations. Joyner's first endeavour will be overseeing the construction of the new Embria headquarters building in Iowa. The company has also hired Cheryl Sturm as director of marketing. She previously worked at Kemin Health, where she served as strategic marketing manager. Embria holds Nutrition Business Journal's 2005 product merit award for its selenium ingredient, eXselen, and recently launched an immune health ingredient, EpiCor.
Martek, General Mills deal
Stock in Martek Biosciences surged more than 10 per cent after the company said it reached a supply deal with General Mills, a move that could further speed Martek's entry into the adult foods market. Martek has made its living supplying nutritional oils to makers of baby formula. The omega-3 fatty acid Martek manufactures — called docosohexaenoic acid, or DHA — has been shown by studies to be a critical nutrient, spurring brain and eye development in infants. The deal announced with Minneapolis cereal-maker General Mills is a 15-year pact to develop food products containing DHA. General Mills plans to launch a product in 2007, Martek said, and the company is contractually bound to buy DHA for products from Martek.
Phase 2's taxi campaign
In a new marketing campaign, Pharmachem has teamed up with the London Hackney cab to promote its weight-loss ingredient Phase 2. A convoy of ten London taxis sponsored by Phase 2 drove past some of the capital's most famous landmarks as part of the campaign aimed at raising brand awareness in the UK. The Phase 2 dietary ingredient helps promote weight loss by delaying the digestion and absorption of carbohydrates. It is being used in a variety of weight-loss supplements and to date there have been 12 studies proving its effectiveness, Pharmachem reports.
GFCO certifies Nielsen-Massey
Nielsen-Massey Vanillas is the first US extract company to be certified by the Gluten-Free Certification Organization. The third-party assurance program supervises the manufacturing and testing protocol of companies that market gluten-free foods. The certification was undertaken in response to long-time customer inquiries, and the rising demand for gluten-free foods, according to the company.