H2O Magazine announced today the addition of two well-known, well-respected editors to its team who, coincidentally, worked together on Better Nutrition and Vegetarian Times in recent years. Patti Woods has been named editor-in-chief of H2O, bringing with her 14 years of editorial experience on titles including BN and VT, as well as Alternative Medicine, Delicious Living, and Health, to name a few.
James Gormley has also been named to the H2O staff as editor, bringing with him 20 years of editorial experience, including over eight years as editor-in-chief of Better Nutrition.
“I’m positively thrilled that Patti and James are on board,” says H2O publisher Deanna Efird. “I worked with James many years ago on Better Nutrition and he’s one of the most skilled, knowledgeable editors I know.” Efird went on to state, “Although Patti and I have not work worked together prior to this, I am very familiar with her work and she is a very important fit within the vision of H2O.”
Asked to comment on joining the H2O staff, Woods said Monday, “I’m thrilled to be a part of H2O Magazine and the dynamic health and fitness arena. The opportunity to once again work with James is one that I enthusiastically welcome. His expertise in these fields will ensure that H2O will remain on the cutting edge of all the latest news and findings. I look forward to getting to know – and expanding – the loyal readership base.”
Gormley echoed Woods’ enthusiasm stating, “I completely share Patti’s passion for excellence and for delivering editorial that always informs, often surprises and even inspires all readers, especially women. And working with Deanna again, it feels like returning home. Thanks to her leadership and vision, H2O is truly a unique magazine that is fully-positioned to ascend to the next level and to deliver powerful – and enduring – value for our readers, distribution partners, and advertisers.”
H2O’s editorial focus is geared toward women and it’s content spans the topics of fitness, health, wellness, and nutrition. “We’re interested in connecting with readers who live an active healthy lifestyle,” Efird says. “Our readers work out regularly and often choose natural products for themselves and their families.”
H2O Magazine is distributed through various chains including Gold’s Gym nationwide, as well as in Canada. Plans for early 2009 include adding a healthy grocery chain and a sporting goods retail chain to this distribution network.