The article ?Naturals? New Wrinkle: High-End HABA? in the January issue endeavored to convey that high-end natural products are worth the price, appeal to a customer who appreciates quality, and do well in stores where staff education and creative merchandising are essential to success. Dr. Hauschka Skin Care Inc. supports these ideas and appreciates this observation.
In presenting these ideas, you unintentionally (we hope) misquoted our spokesperson and altered the meaning of her words. As a result, the article implied that Dr. Hauschka Skin Care Inc. launched new products last year to answer the trend toward natural skin care and is subsequently unable to supply increasing demand.
Dr. Hauschka Skin Care is a long-standing natural personal care line manufactured with a high degree of human involvement and precious plant resources. We are deeply committed to a long-range vision of environmental, social and commercial sustainability. As a result of our efforts on behalf of this vision, we have the capacity to support growing demand and offer this truly wonderful line to new and established customers for many years to come.
Susan West Kurz
President, Dr. Hauschka Skin Care Inc.
Natural Foods Merchandiser volume XXV/number 4/p. 16