The veterinary channel for dietary supplements remained crowded and grew slowly in 2012, as a growing number of companies vied for the loyalty of cash-strapped and sometimes skeptical vets facing dwindling patient visits and increased competition. But many supplement makers see an opportunity in the plight of today’s veterinarians. To stand out in an evolving profession, they say, the modern vet must offer things others don’t. That’s where supplements come in.
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