Chicago, IL, August 1, 2006: Irwin Broh and Associates announced today that Barbara Katz has been appointed as President of HealthFocus International, a St. Petersburg based company that is a global leader in the health and nutrition industry.
Ms. Katz joined HealthFocus International in March, 2006 as General Manager. With over 20 years of experience in the food industry, she was formerly Senior Director of New Products at Wyeth Nutrition where she was responsible for global new product strategy, portfolio development, and consumer insights.
“Barbara’s international expertise in health and wellness marketing and impressive track record of bringing health and nutrition products to market in many countries is an asset to our company,” stated Dave Waitz, President of IB&A. “We are confident that her expertise will add a new and timely dimension to HFI through expanded consulting, consumer research and reporting capabilities.”
“HFI has been successfully identifying the trends in the health and wellness marketplace for almost 20 years. Their unique combination of market research capabilities, and true consumer insight is one of the most exciting aspects of this company," said Ms. Katz. "Every major food, ingredient and cosmetic manufacturer is engaged in developing or refining a health and wellness strategy and I am eager to be a part of this."
For more information contact Julie Johnson at 727-821-7299.
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HealthFocus International, a subsidiary of Irwin Broh and Associates, is a consumer market research and consulting firm specializing in consumer health and nutrition trends. With over 20 years of experience working with the most successful food, beverage and supplement brand marketers and business leaders, HFI is the authoritative resource for companies who need to understand consumer attitudes and behavior toward health and nutrition choices. Their HealthFocus Trend Survey is conducted biennially in 31 countries.