LOS ANGELES, Dec 20, 2006 (BUSINESS WIRE) -- Herbalife Ltd. (HLF) announced the appointment of Sue Egstrand as vice president, marketing, for the company's Europe, Middle East and Africa region (EMEA).
Egstrand will be responsible for developing and implementing integrated marketing campaigns across the region's 35 markets, supporting the drive for growth across all brand categories as well as maximizing the region's sports sponsorship program. She brings extensive expertise in brand building from global pharmaceutical manufacturer Pfizer where she held the role of European marketing director within the consumer healthcare division, responsible for brand categories such as oral care and cough, cold and allergy, as well as growing market share for household names including Listerine, Benylin, Sudafed and Benadryl.
Previously Egstrand was marketing director at clinical care and baby food specialists Nutricia for its Cow&Gate/Milupa baby food brands for the UK market. She was also a key member of the team spearheading the company's expansion of its US-based vitamin and mineral supplement acquisitions, Rexall Sundown and GNC, across European markets.
She will be based in the company's EMEA headquarters in Uxbridge, UK, and reports directly to Wynne Roberts, EMEA region senior vice president and managing director.
Herbalife ( http://www.herbalife.com) is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 63 countries through a network of more than one million independent distributors. The company supports the Herbalife Family Foundation ( http://www.herbalifefamily.org) and its Casa Herbalife program to bring good nutrition to children. Please visit Investor Relations ( http://ir.herbalife.com) for additional financial information.