Sarasota, FL (June 20, 2006) — The Dietary Supplement Education Alliance (DSEA), a not-for-profit partnership of scientific, educational and industry groups, announced today that Herbalife (NYSE:HLF) has been elected to the DSEA Board of Directors. Herbalife is a global network marketing company that sells weight-management, nutritional supplements and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 62 countries through a network of more than one million independent distributors.
“Herbalife is a global force in the dietary supplement industry,” said Jon Benninger, president of DSEA. “They have a unique perspective on communicating the benefits of dietary supplements to consumers, media and legislators and are a great addition to the DSEA board.”
John Venardos, vice president, worldwide regulatory and government affairs, will represent the company on the board. Venardos leads a team of seasoned professionals who proactively represent the company with regulators and elected officials in 62 countries where the company’s independent distributors conduct business. Venardos’ focus is on issues involving products, the Herbalife business opportunity and means of distribution. He is responsible for ensuring product labels, claims and advertising are compliant with each market, based on scientific substantiation and local regulations.
“We understand the importance of conveying science-based information on dietary supplements,” said Venardos. “DSEA is filling a critical role of unifying industry efforts and we’re looking forward to participating in their effort.”
DSEA — a unique coalition of scientific, educational and industry leaders — educates consumers, the media, and policymakers on the benefits of dietary supplements for optimizing health and prevention of disease, with a focus on their safety, efficacy, and regulation. Its membership includes nutritional and dietary supplement suppliers, manufacturers, retailers, and publishers.
Since its inception five years ago, the DSEA has increased public awareness of the benefits of nutritional supplements. The organization’s efforts have resulted in positive coverage on more than 130 television news programs and more than 2,000 articles in newspapers and magazines. DSEA also publishes a monthly email newsletter that goes out to more than 1,000 health-oriented journalists.
In addition to media outreach, the DSEA supports a web site, www.supplementinfo.org, which has become a well-known resource for objective information about nutritional supplements. More than 25,000 visitors, including media, consumers and health professionals, access the web site each month. DSEA also provides federal legislators with information packages about dietary supplements.
The other DSEA board members are Elliott Balbert, president and CEO of Natrol Inc (NTOL)., Valerie Bell, president of the Canadian Health Food Association, Jon Benninger, business development director of Virgo Publishing, Fred Linder, president of New Hope Natural Media, Michael McGuffin, president of the American Herbal Products Association, David Morrison, vice president for scientific and regulatory affairs of The Vitamin Shoppe, Marlene Ross, executive director of marketing for Nature’s Bounty (NBTY), David Seckman, the executive director and CEO of National Nutritional Foods Association, and Bob Whitelaw, director of sales, marketing and business development at Capsugel.
For information about joining the DSEA, contact Deb Knowles at (941) 349-9044 or e-mail her at [email protected].