Nutrition Business Journal

How MusclePharm grew a mega-brand in bodybuilding, and made the jump to mass market in sports supplements

MusclePharm is a sports supplement phenomenon, but can the brand sustain that trajectory?


To become a sports nutrition success story today, you have to do a lot of things right. Getting everything right is even better. MusclePharm stands out in the “everything right” field. Founded in 2008 and helmed by former National Football League player Brad Pyatt, Denver-based MuscleP

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