At IFT, Roche Vitamins To Display Its Newest Health-Enhancing Ingredients, Along With Seven Innovative Fortified Beverage Concepts

(June 16, 2002) – Attendees to the upcoming IFT Expo can get a glimpse into the future, as Roche Vitamins Inc. gives show visitors a peek at its most recent innovations based on consumer research.

Roche has developed seven new fortified beverage concepts designed to appeal to a diverse assortment of specific consumer demographic groups, ranging from children as young as 4 years old to adults over 50. The exciting beverage concepts, along with Roche’s newest fortification ingredients, are the result of valuable data gained directly from consumers through an independent research study sponsored by Roche and conducted by HealthFocus®, Inc.

The study focuses on five key consumer benefit platforms that motivate the purchases of fortified foods and beverages. Specifically, the research shows how these platforms drive the emotions associated with choosing certain nutrients versus others, depending on the individual needs and desires of various consumer groups. The five platforms have been identified as: “prevention”; “nurturing”; “performance”; “wellness”; and “cosmetic”. Manufacturers of healthful foods and beverages can utilize these findings to more succinctly create and promote fortified applications that meet the precise demands of consumers who fall into each platform.

To learn more about Roche’s newest ingredients and the many profit opportunities offered by the company’s innovative fortified beverage concepts, IFT Expo visitors are urged to stop by the Roche Vitamins booth, #6114. Roche technical and marketing experts will be on hand to discuss application development possibilities as well as ways to best address today’s health-minded marketplace utilizing data gained from Roche’s extensive consumer research study.

Further information can also be obtained by contacting Roche Vitamins Inc. at 45 Waterview Boulevard, Parsippany, New Jersey, 07054-1298. Phone: 1-800-526-0189, ext. 8185. Fax: 973-257-8675.
E-mail: [email protected]. Website:


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