Nutrition Business Journal

Integrative medicine and supplements growing

Sales of supplements through practitionrers, from naturopaths to massage therapists, grows slowly with osteopaths emerging as strong channel.

While it contributes only 3% of total nutrition industry sales, the practitioner channel holds tremendous future potential. Only the internet channel outpaced the practitioner channel for growth in 2012, with the two channels posting growth rates of 15.5% and 9.8% respectively, and early 2013 analysis indicates a similar story for last year. The nearly $3 billion in supplement sales in the practitioner channel in 2013 were driven largely by integrative practitioners—esp

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