Jamba Juice Names New President of Stores and Vice President of Franchise Operations

Jamba, Inc. announced today the appointment of two executives to help lead the Company's ongoing transformation strategy. Appointed to the new position of President of Stores is Bruce Schroder, who was formerly Chief Operating Officer of the beverage company Adina for Life. Additionally, Richard Coats joins Jamba Juice Company as Vice President of Franchise Operations and brings over 25-years experience in multi-unit restaurants and franchise operations, most recently at Burger King.

"Among Jamba's key priorities as we evolve from a made-to-order smoothie company to an active, healthy lifestyle company are stores that provide the highest level of customer service in an environment that enhances the customer experience and the growth and strengthening of franchisees who will extend Jamba into new geography, sites and formats. Attracting top talent for these positions helps assure our success," said James D. White, President and Chief Executive Officer, Jamba Juice Company.

Mr. White continued, "Bruce Schroder and Richard Coats bring a depth of experience and breadth of knowledge that are exceptionally well-aligned with our needs for future growth. We are excited to have them on the team and look forward to their contributions to management, our team members, and our franchise partners."

"Bruce has a broad-based operations, management and financial background. He has worked with restaurants, a top consumer product company and financial services companies. Plus his specialized knowledge of better-for-you natural, organic beverages is a perfect fit with Jamba," said Mr. White.

"Richard brings an in-depth experience in operations and franchise management and operation services that he acquired through years of service with several of the top quick service restaurant chains. He will be a major asset in our strategic efforts to attract new partners for refranchising and new franchising agreements," concluded Mr. White.

Mr. Schroder has over 15-years experience in restaurants, consumer products and operations, including his tenure as Chief Operating Officer of Adina for Life, which makes beverages from organic, fair-trade ingredients. He has previously held senior positions at Peet's Coffee & Tea leading their retail and specialty businesses; and at PepsiCo where he led the Pepsi - Starbucks joint venture, launched Taco Bell Express, and led the SoBe integration.

Mr. Coats was previously divisional vice president for Burger King's Midwestern region. Prior to Burger King, he was a division vice president for Wendy's International and also held leadership positions with Boston Chicken, Pizza Hut and Church's Chicken.

About Jamba, Inc.:
Jamba, Inc. /quotes/comstock/15*!jmba/quotes/nls/jmba (JMBA 2.94, -0.07, -2.33%) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE(R) stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads(TM), and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores. For the nearest location or a complete menu, visit the Jamba Juice website at www.jambajuice.com or call 1-866-4R-FRUIT (473-7848).

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