Nutrition Business Journal
Japan Continues to Set the Trends for Beauty

Japan Continues to Set the Trends for Beauty

Collagen surfaces as killer ingredient to drive growth across product formats & categories.

In 2012, INTAGE conducted a nationwide internet survey of 4,000 male and female dietary supplement users. Estimated from the data, the largest segment in Japan's ¥1.5 trillion dietary supplement market is "skin beauty and skincare," which accounted for 11.3% of total sales, followed by "health maintenance/improvement" (9.8%), "health of joints" (6.2%), "fatigue recovery" (5.8%), "nutritional balance" (5.5%) and "eye heal

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